Catherine’s story is one of resilience, auspicious timing, and shrewd decision-making. Her professional career started in the Saudi American Bank in London. She worked for 10 years as a banker before her desire to spend more time with her children urged her to take a step back from the office environment. Catherine returned to Ghana in 1996 and sought opportunities that would help her keep a favorable balance between work and time with her children.
Her initial plan was to cultivate aloe vera, but after discovering that she had a knack for farming, she decided to grow a much wider selection of crops in her backyard. Due to the unusually high quality of her vegetables and fruits, demand soon skyrocketed from local vendors and the general public.
An overwhelming demand for her product prompted her to employ an “out-grower” scheme, whereby a network of farmers who could be trusted to adhere to quality standards were contracted to supply the company with the produce.
Eden Tree Ltd. has now grown into a leading producer and distributor of high-end fresh vegetables, fruits and herbs in Ghana.
Today, Catherine Krobo-Edusei is among the champions of urban agriculture in Ghana. In 2013, she was awarded a national award from the Chartered Institute of Marketing for her “Outstanding Contribution toward Nation Building”.